Monday, September 27, 2010

How to "control" Yahuo sequels?

Yahuo is a double-edged sword, blade support or opposition, if you do not stand dealers point of view, and this is likely to Kanxiang own sword! Conversely, if you effectively control the Yahuo consequences for Yahuo blade Kanxiang market, you are likely to help in that the sword, the blaze way to survive!

Yahuo is double-edged sword, sharp on both sides

The so-called Yahuo called ballast, usually in the year-end or special time channels to the market and at all levels, especially in a commercial channels pressed into far beyond its normal sales of stock.

Standing business perspective, the use of Yahuo method can be used to promote sales, the starting point mainly due to the following aspects: First, Yahuo is an internal sales management incentives, mainly on the internal sales staff in the year-end money on. Through such incentives to motivate them to carry out market development; second season for the enterprise product sales, promotions, inventory well prepared, and prevent delay arising out of supplies logistics, stock-outs; third, from a competition point of view, diversion channel through Yahuo way to prevent competitors eat their own network; Fourth, encourage agents to sell their products, the pressure to the agent or intermediary goods, where good policies for them, forcing them to think of ways to sell.

Several respects from the above, we found Yahuo really is a marketing technique. However, in practice, Yahuo is double-edged sword, if the enterprise Yahuo unreasonable, or to not correct, sales would be planted to the harmful effects of their products. Also, if Yahuo without following the normal "service" would leave more Yahuo "hangover", enterprises will be a lot of insecurity.

What Yahuo would be "consequences"?

Yahuo sequelae occur mainly by three reasons lead to:

鈶?"three-shot lead" policy Yahuo

End of the year, when companies can not complete the annual task of the year, the firm's sales director, marketing director, CEO or business will be to order the market to agents, distributors Yahuo. The reason is that business-to-sales goals were reasonable, spending on the market, with annual sales growth rate of inadequate consideration, resulting in a high-level leadership forehead target shooting, two Paixiong Fu determination table, the result not finish the task, the three beat ass leave. Industry, it is unreasonable sales targets for this policy caused Yahuo, called the "three-shot lead Yahuo."

鈶?"the only benefit employees," the measures of Yahuo

As the leading goal too high, sales eyes again to take the green end of the year award. So many sales staff will use a variety of relationships, trying to complete Yahuo task. As the purpose of impurity, the actual operation is often a lot of irregular Yahuo, to bring a lot of hidden sales follow-up.

鈶?"no service" bad Yahuo

If brought in the aftermath of the Yahuo all acts, the first two are not entirely representative of a widely popular, then "no service" bad Yahuo, is the current market, one of the most common phenomenon. Some Yahuo was originally a marketing strategy, such as diversion channels to prevent competitors; or for the realization of corporate marketing plan, festivals, promotions, and other sources before the arrival guarantee. However, after the service is not in place Yahuo a result of this Yahuo become a bad Yahuo, resulting in a series of sequels, and made the next business year has been wiped "butt."

How bad Yahuo what "consequences"?

Typically, bad Yahuo business sales will at least bring these problems.

1, FALSIFYING dangerous.

Enterprises to channel Yahuo, if the company did not vigorously cooperate with the dealer selling products, not to normal "after sales" services. Once dealers difficult period in the product is coming, or distributors themselves need liquidity, you may by improper means the goods went to other regions, resulting in "FALSIFYING" seriously affected the market order.

Second, smashing price of goods rejection.

We all know that when companies have Yahuo Yahuo policy, coupled with measures of Yahuo salesman, when he was to complete the task will certainly be a part of commitment to come up with their own year-end awards to as Yahuo policy. Dealer under the protection of high-profit, once the sales are poor, will use the killer price, low rejection goods, not only disturbed the market price system, then this product will do die, so that the market completely collapsed.

Third, increased marketing costs.

In the highly competitive industry, many products distribution business will be using credit the way, such as pharmaceuticals. Dealer with warehouses, if not out of drug sales in the period of time, you can return. Dealers are often asked when the shelf life of approaching companies to honor its promise to return, replacement, so that makes the company increased marketing costs in virtually many.

4, disrupted sales plan.

"Yahuo" by the pressure of product, are in fact not completed sales. Future advances or overdraft is only way to complete the financial market data on the book only. When Yahuo over time, sales in the first quarter of next year will be greatly affected. In fact, some of product sales at this time is the peak season, such a "Yahuo" will affect the company's sales plan and marketing strategy formulation. Meanwhile, the artificial Yahuo behavior will result in sales of light, season fluctuations. Market volume is not to rule, will give the production, storage and transportation problems caused by a series of departments.

5, easily lead to conflicts.

Originally enterprises and dealers, are the basis inspire each other with the other constraints. The "Yahuo" virtually two sides will create conflicts. Dealer's bargain, rejection behavior will hurt the business interests of the cargo; and business return policy disputes will hurt the interests of dealers. Business and cooperative relations between dealers because of non-contradiction caused by the normal means of marketing.

How to prevent Yahuo "hangover"?

Yahuo marketing to see product:

We know that not any of the products can be used Yahuo, here for example drug sales. In general, the following categories products meet the "Yahuo" conditions:

1, a large flow of product.

Easier flow of such drugs, companies access to such products located in the "shopkeeper." That is, through wholesalers, a level to the terminal. In general, these products well-known, listed a long time, do not need any advertising involved, as long as the mainstream channels in the industry, pharmacies for large distribution in place can the normal sales.

2, homogeneous product.

Completely homogeneous product, channel Yahuo marketing may be one of the most effective way of marketing. Because, in terms of homogeneous products, the occupation of the channel is occupied by the market; channel depth and width of the market determine the success or failure. In the pharmaceutical industry, generic drugs is this characteristic. A generic drugs, old drugs, including OTC, prescription drugs, including the public, the country hundreds of manufacturers, the golf channel and the terminal is.

3, driven by advertising products.

Generally driven by advertising the product, whether it's advertising hype or holding high dozens of products will play a great role in promoting sales. Short sales cycle at this time, turnover is quick, as long as the agents of the network roll out and expand the terminal, increase consumer buying ports, there is advertising driven product can Yahuo.

Yahuo marketing opportunity to see:

In general, Yahuo time include the following:

鈶?festivals can Yahuo before. Because the shipping companies, logistics and transport is often delayed, to ensure the appropriate dealer inventory it should be.

鈶?before large-scale advertising, before the start of large-scale promotional activities.

鈶?squeeze competitors can Yahuo. Through distributors or agents Yahuo, occupied his capital, warehouse space and distribution, can squeeze competitors distribution network.

鈶?urged dealers to increase marketing efforts on your product when Yahuo. This situation, companies are given the appropriate Yahuo best policy, sales incentives. At the same time, to give marketing support, such as advertising.

Yahuo marketing support measures

1, the formulation of reasonable Yahuo policy.

Pressure volume to reasonable development, in general, sales in 3 months within; incentive policies should be reasonable, if the year-end sales incentives too, prone to Seller to complete the task, get your bonus, and led to the phenomenon of bad Yahuo; if the dealer cash incentives to be, then it is prone to drop prices, the phenomenon of changing commodity.

2, to marketing support for dealers.

Yahuo promotion policy, which aims to urge the dealers to increase their sales efforts. However, the improper promotion policies, such as: cash rewards, incentives and other goods, are prone to drop price of goods rejection phenomenon. Therefore, the promotion policy is the best way of marketing support for dealers there. For example: combination product giveaways, and other ways to increase ad spending to Yahuo promotional costs to market, flowers to consumers to do so in terms of the product is definitely a beneficial, but no harm.

3, to help dealers clear the channel.

Dealer as long shopkeeper, through channels to eat, once their channels open, often appear motivated shortage. Therefore, when the company conducted its Yahuo, you can use this opportunity to help dealers clear channel to the lower levels. On the one hand, the product down to a more terminals, put more of their products do to clear the area, increase the intensity of the next cargo; on the other hand, to remind the dealer network and improve their sense of depth, but also conducive to further secure "customer intelligence" allow dealers to become corporate marketing assistant.

This practice helps dealers distributors, enterprise Yahuo after the follow-up measures should do the marketing. If you help dealers develop a detailed plan and strategy for distribution of goods, would avoid the appearance of many Yahuo complications. Otherwise, the pressure out of the cargo in sales once the dealer able to survive, Yahuo will be full-blown sequel.


How To compile kernel

Huawei Million loss may be greater than was the resignation of


What is the trend of digital CAMERAS

China International Open Source Day, held in Dalian

YouTube To WMV

Premier Science - Screen Savers

Members of academic library and information

Evaluate Cartoons - Screen SAVERS


"Warriors Serpent Z" Property And Injury Xiangjie

Jinan Stone 400 points for the Hot phone promotions

ASE15 trained for several years WITH great concentration "six pulse Sword"

COMMENTS Teaching And Training Tools

Wednesday, September 15, 2010

XTools provoke the industry division of advertising on CCTV

Recently, the famous online CRM vendors XTools ads in the CCTV, "Enterprise vitamins, to promote sales of healthy growth." Is XTools ad CCTV is XTools the new brand strategy, XTools company hopes to make XTools given more brand meaning.

Vitamin paying customers currently XTools rapid growth companies, according to CCW Research statistics, XToolsCRM paying subscribers in the first place, prompting XTools more focused on brand building, advertising a brand strategy CCTV step.

Third-party advisory body to this view:

DoSaaS is hiring third-party online professional research institutes, DoSaaS Mr. Xu Weiguo, General Manager said:

TV ads will be the best form of publicity is still hard to say. But SaaS vendors face the common problem is that marketing is difficult. Difficult to find customers, products difficult to sell, the price is low, but marketing costs are high. Some company hopes channels and business partners, but the current business model and return a single customer and partner channels is difficult to stimulate enthusiasm, so the whole market seems tepid sales. XTools do TV ads may be a new idea. Wide spread of television advertising to cover large groups. It is understood that gold and software, financial off-line and other software vendors to do the advertising or the CCTV program, the market responded positively, directly bring a lot of sales leads. So money off the story line will be attending the show of wealth, the server can not afford the user access. XTools dare to advertise in the CCTV, I believe he took a fancy to it. TV ads can prompt manufacturers to convey the message to end-users can bring in a short time a large number of sales leads, rather than participate in exhibition, tour, as brought only few users.

CCTV's advertising results for XTools assessment, comprehensive professional advisory body also made their views:

Analysys International analyst Mr. Li Ruixiang that: XTools with CCTV so strong media advertising aimed at expanding the company's brand influence, in order to establish a position in Saas industry, expanding its user base of SMEs. The current financial crisis has worsened the crisis of survival of SMEs, many SMEs operating difficulties have emerged, especially in corporate income more difficult, many enterprises have reduced orders and new market development more difficult, "XTools enterprise vitamin" to 鍦ㄧ嚎 CRM the core, can help enterprises steward, managing people, material management and financial management, and improving the management efficiency, helping enterprises increase revenue and profits, effectively address the survival and development of SMEs.

But in China's SaaS market is still in the early stage of development, according to Analysys International Enfodesk research shows the current users of SaaS awareness of SMEs only 4.8%, XTools CCTV ads focused on the company's brand advertising, but to reach a goal The real customers pay, but also effectively deliver business value to the target customer base, you need to enhance the precision of target marketing customers.

IResearch Consulting Group (focusing on online media, e-commerce, online games, wireless value-added and other new third-party research in the field of economic research:) Mr. Ding Li, an analyst event on the XTools CCTV advertising industry from the perspective of SaaS to make rating: "XTools joint CCTV2 help to improve the SaaS industry-wide brand influence, to eliminate the user only to mention the original concept of the cognitive concept of no real value, while further details will be entered China Saas industry to a new stage of development."

The same industry CCTV advertising company XTools views:

Payments and software companies advertising the central two units a regular customer, gold and head of marketing software very much agree with Mr. Cheng XTools CCTV advertising.

Mr Cheng said: "The CCTV advertising results in the end what is the need to try, only try to get results assessment, also, CCTV for the selection of advertising is very strict and cautious, XTools selection of CCTV, CCTV also recognized XTools, itself For the brand to enhance the role play. before the gold and CCTV's ad was brought to the payments and sales growth, and I do not give XTools bring sales growth. "

With the "XTools Enterprise vitamin," the introduction of CCTV advertising industry there have been some good competition phenomenon.

XTools the CCTV advertising down version in the hope that the audience through search engine "xtools", or "vitamin business" to learn more about XTools business services provided, but the company has its eyes on one of the "business."

The use of a software company invested in Baidu and XTools same keyword advertising: "xtools", "vitamin business" and hopes to give its own CCTV advertising traffic to the company's Web site. XTools by the complainant, relevant search engine advertising is then removed. But the incident also shows the effect of CCTV advertising industry companies of all concerned.

It is understood that "XTools" "vitamin business" has long been the trademark owner "Beijing Information Technology Co., Ltd. Sen Wally" registration down, because protecting trademarks is the basis for brand strategy, intangible assets will gradually become the core asset.

How users look at "Enterprise vitamin" ads:

Xiangsheng is "XTools business vitamin," the old customers have been using XTools three years, Mr. Li Xiang as a senior adviser, said: "very pleased to see such a stealth title XTools so pay attention to brand promotion, indeed, XTools CCTV advertising branding needed to make their prominent champion status. "

Xiangsheng is a production and sales of stationery companies in the financial crisis before the customer management software with XTools was found that 70% of trade sales, coupled with appreciation of the renminbi and other factors, make them feel that trade margins are increasingly difficult to maintain business.

They have a goal: make 70% of sales in domestic trade, so they began to build a sales force, using XTools the software of the field sales organization, before the financial crisis, the successful transition to domestic trade from foreign trade enterprise development

Xiang Li said: "XTools key role in the whole enterprise, I think there are two: First, the data from the XTools inside some of the data can be analyzed to tell business, your prosperity is apparent, and the second, XTools help expansionary find a business tool, a base platform, enabling businesses low-cost expansion. "

XTools CCTV ads to customers said: "The sale of health, business support vitamins as XTools thinking, using XTools management software can help enterprises selling health up."

It is understood that the five-year vitamin business through XTools efforts, has accumulated 4,000 enterprises for sustainable use, but XTools sales director Xie billion people still feel satisfied: "XTools the next three years is a rapid growth process, three years up to tens of thousands of customers should not be a problem. "


Reflection of the industry XTools many, just like a ripple, but XTools advertising on CCTV will have a positive effect of the market environment, more users will know through this ad SaaS.


CSS Syntax Guide (6) Categories property

Articles about Text Or Document Editors

4G stressed highly Versatile

Rising harm the user did not apologize FOR doing odd tiger, said to be practical

Listed company s three key financial indicators

HP, the "total"

Operator within 30 seconds to BRING a surprise

mxf converter

Articles about Games Simulation

Ps3 video formats

Simple Telephony

"Fallout 3" aircraft carrier task of the CITY of clues and details of the extension

avchd to avi

Windows media player m4v